Advertisers: Examples
To help get you on the right track, below are some example queries / mutations.
- Update a bid
- Look up ad sets
- Look up insights
- Look up user time zones
- Look up configured events
- Create and delete events
- Look up per-app event configurations
- Create and delete per-app event configurations
Update a bid
mutation {
updateAdSet(input: {
id: "00000000-0000-0000-0000-000000000000",
bidding: {amount: 1000000}
}) {
adSet {
id
}
}
}
{
"data": {
"adSet": {
"id": "00000000-0000-0000-0000-000000000000"
}
}
}
Note that the bid amount in this case is represented in micros. For more
information, see the documentation for the Money
scalar type.
References:
- updateAdSet mutation
- BiddingInput type
- AdSet type
Look up ad sets
References:
- Advertiser#adSets field
- AdSet type
No filtering
query {
advertiser {
adSets(first: 50) {
edges {
node {
id
bidding {
amount
}
campaign {
objective
}
}
}
pageInfo {
endCursor
hasNextPage
}
}
}
}
{
"data": {
"advertiser": {
"adSets": {
"edges": [
{
"node": {
"id": "00000000-0000-0000-0000-000000000000",
"bidding": {
"amount": 0.02
},
"campaign": {
"objective": "VIEWS"
}
}
},
{
"node": {
"id": "00000000-0000-0000-0000-000000000001",
"bidding": {
"amount": 0.04
},
"campaign": {
"objective": "VIEWS"
}
}
}
],
"pageInfo": {
"endCursor": "Mg==",
"hasNextPage": false
}
}
}
}
}
Note that you can use the endCursor from the above response to request the
next page. For example:
query {
advertiser {
adSets(first: 50, after: "Mg==") {
edges {
node {
id
bidding {
amount
}
campaign {
objective
}
}
}
pageInfo {
endCursor
hasNextPage
}
}
}
}
{
"data": {
"advertiser": {
"adSets": {
"edges": [
{
"node": {
"id": "00000000-0000-0000-0000-000000000051",
"bidding": {
"amount": 0.02
},
"campaign": {
"objective": "VIEWS"
}
}
},
{
"node": {
"id": "00000000-0000-0000-0000-000000000052",
"bidding": {
"amount": 0.04
},
"campaign": {
"objective": "VIEWS"
}
}
}
],
"pageInfo": {
"endCursor": "Pf==",
"hasNextPage": false
}
}
}
}
}
With filtering
query {
advertiser {
adSets(first: 50, configuredStatus: ACTIVE) {
edges {
node {
id
}
}
}
}
}
{
"data": {
"advertiser": {
"adSets": {
"edges": [
{
"node": {
"id": "00000000-0000-0000-0000-000000000000"
}
},
{
"node": {
"id": "00000000-0000-0000-0000-000000000001"
}
}
]
}
}
}
}
Look up insights
References:
- AdSet#insights field
- AdInsight type
- AdInsightsData type
No breakdown
query {
adSet(id: "00000000-0000-0000-0000-000000000000") {
insights(timeRange: {from: "2018-03-06T00:00:00Z", until: "2018-03-07T00:00:00Z"}) {
timestamps
reports {
impressions
conversions
spend
offerwallAverageRank
}
}
}
}
{
"data": {
"adSet": {
"insights": {
"timestamps": [
"2018-03-06T00:00:00Z"
],
"reports": [
{
"impressions": [
13550
],
"conversions": [
53
],
"spend": [
159000000
]
}
]
}
}
}
}
Breakdown by country
query {
adSet(id: "00000000-0000-0000-0000-000000000000") {
insights(timePreset: TODAY) {
reports {
country
impressions
conversions
spend
}
}
}
}
{
"data": {
"adSet": {
"insights": {
"reports": [
{
"country": "US",
"impressions": [
6147
],
"conversions": [
24
],
"spend": [
73000000
]
},
{
"country": "UK",
"impressions": [
7403
],
"conversions": [
29
],
"spend": [
86000000
]
}
]
}
}
}
}
Breakdown by Ad and Publisher App
Note: Data before October 15th, 2018 will not have an app associated with it. In this case, "app" will simply be "null" (example in the results tab).
Note: bundleId and storeId are only available after contacting Tapjoy. hashedId is an encrypted unique identifier for each app.
query {
adSet(id: "00000000-0000-0000-0000-000000000000") {
ads {
id
insights(timePreset: TODAY) {
reports {
app {
bundleId
hashedId
}
impressions
conversions
spend
}
}
}
}
}
{
"data": {
"adSet": {
"ads": [
{
"id": "10000000-0000-0000-0000-000000000000",
"insights": {
"reports": [
{
"app": {
"bundleId": "com.example.app",
"hashedId": "6672d67337c4e4772caed7eab4f27e7fd247aa99b33b83cc42c1c223a8d8d7"
},
"impressions": [
6147
],
"conversions": [
24
],
"spend": [
73000000
]
},
{
"app": {
"bundleId": "com.example.app2",
"hashedId": "1e51de2b1db10655a7f00810ddf087dcbdc2f6be525b2f44ea4c8062f7230e0"
},
"impressions": [
4131
],
"conversions": [
12
],
"spend": [
73000000
]
},
{
"app": null,
"impressions": [
5427
],
"conversions": [
34
],
"spend": [
73000000
]
}
]
}
},
{
"id": "20000000-0000-0000-0000-000000000000",
"insights": {
"reports": [
{
"app": {
"bundleId": "com.example.app",
"hashedId": "6672d67337c4e4772caed7eab4f27e7fd247aa99b33b83cc42c1c223a8d8d7"
},
"impressions": [
6142
],
"conversions": [
24
],
"spend": [
73000000
]
},
{
"app": {
"bundleId": "com.example.app2",
"hashedId": "1e51de2b1db10655a7f00810ddf087dcbdc2f6be525b2f44ea4c8062f7230e0"
},
"impressions": [
4111
],
"conversions": [
12
],
"spend": [
73000000
]
},
{
"app": null,
"impressions": [
5227
],
"conversions": [
30
],
"spend": [
73000000
]
}
]
}
}
],
"insights": {
"reports": [
{
"app": {
"bundleId": "com.example.app",
"hashedId": "6672d67337c4e4772caed7eab4f27e7fd247aa99b33b83cc42c1c223a8d8d7"
},
"impressions": [
12550
],
"conversions": [
49
],
"spend": [
147000000
]
},
{
"app": {
"bundleId": "com.example.app2",
"hashedId": "1e51de2b1db10655a7f00810ddf087dcbdc2f6be525b2f44ea4c8062f7230e0"
},
"impressions": [
8242
],
"conversions": [
24
],
"spend": [
146000000
]
},
{
"app": null,
"impressions": [
10654
],
"conversions": [
64
],
"spend": [
146000000
]
}
]
}
}
}
}
Across all Ad Sets
query {
advertiser {
adSets(first: 50, configuredStatus: ACTIVE) {
edges {
node {
id
insights(timeRange: {from: "2018-03-06T00:00:00Z", until: "2018-03-07T00:00:00Z"}) {
timestamps
reports {
conversions
spend
}
}
}
}
}
}
}
{
"data": {
"advertiser": {
"adSets": {
"edges": [
{
"node": {
"id": "00000000-0000-0000-0000-000000000000",
"insights": {
"timestamps": [
"2018-03-06T00:00:00Z"
],
"reports": [
{
"impressions": [
13550
],
"conversions": [
53
],
"spend": [
159000000
]
}
]
}
}
},
{
"node": {
"id": "00000000-0000-0000-0000-000000000001",
"insights": {
"timestamps": [
"2018-03-06T00:00:00Z"
],
"reports": [
{
"impressions": [
1220
],
"conversions": [
8
],
"spend": [
12300000
]
}
]
}
}
}
]
}
}
}
}
Look up user time zones
References:
- User type
- User#timeZone field
- TimeZone type
Note that utcOffset is +/- the number of hours and minutes that the time zone is from UTC. If the time zone is UTC, it will be returned as +00:00.
Additionally, information will change based on if the time zone is currently experiencing daylight savings time. For example you may see EDT or EST for Eastern Time's abbreviation.
query {
user {
firstName
lastName
timeZone {
utcOffset
name
abbreviation
}
}
}
{
"data": {
"user": {
"firstName": "Jane",
"lastName": "Doe",
"timeZone": {
"utcOffset": "-05:00",
"name": "Eastern Time (US & Canada)",
"abbreviation": "EDT"
}
}
}
}
Look up configured events
References:
This lists all multiRewardEngagementEvents on an adset, regardless of bid amount, status, or number of conversions.
{
adSet(id: "ace4b134-c5ab-4e97-bc81-95406682682c") {
multiRewardEngagementSettings {
events {
eventName
eventValue
amount
}
}
}
}
{
"data": {
"adSet": {
"multiRewardEngagementSettings": [
{
"events": [
{
"eventName": "level_#",
"eventValue": "5",
"amount": 0
},
{
"eventName": "level_#",
"eventValue": "10",
"amount": 480000
},
{
"eventName": "level_#",
"eventValue": "30",
"amount": 1560000
},
{
"eventName": "level_#",
"eventValue": "50",
"amount": 2440000
},
{
"eventName": "level_#",
"eventValue": "70",
"amount": 3320000
}
]
}
]
}
}
}
Create and delete events
References:
Creating and deleting MultiRewardEngagementEvents is done in a single mutation. You must provide an AdSet id as well as a list of at least two MultiRewardEngagementEvents.
To disable an event, add the disable: true attribute. eventName and eventValue are still required when disabling events to prevent accidental deletions.
In the following example, we'll configure our AdSet to have two events: TUTORIAL_COMPLETE and LEVEL_ONE. We'll also disable the LEVEL_TWO event.
mutation {
updateAdSetBidding(
input:{
id: "<your adset id>"
bidding: {
multiRewardEngagementEvents: [
{
eventName:"TUTORIAL_COMPLETE",
eventValue: "",
amount: 2200000
},
{
eventName:"LEVEL_ONE",
eventValue: "",
amount: 12200000
},
{
eventName:"LEVEL_TWO",
eventValue: "",
disable: true
}
]
}
}
) {
bidding {
multiRewardEngagementEvents {
eventName
eventValue
amount
}
}
}
}
{
"data": {
"updateAdSetBidding": {
"bidding": {
"multiRewardEngagementEvents": [
{
"eventName": "TUTORIAL_COMPLETE",
"eventValue": "",
"amount": 2200000
},
{
"eventName": "LEVEL_ONE",
"eventValue": "",
"amount": 12200000
}
]
}
}
}
}
Look up per-app event configurations
References:
- MultiRewardEngagementEvent type
- AppReference type
This lists all multiRewardEngagementEvents data on an adSet, including publisher-app-specific bid settings. Non-publisher-app-specific event configurations will be listed under the null app.
{
adSet(id: "ace4b134-c5ab-4e97-bc81-95406682682c") {
multiRewardEngagementSettings {
app {
bundleId
}
events {
eventName
eventValue
amount
}
}
}
}
{
"data": {
"adSet": {
"multiRewardEngagementSettings": [
{
"app": null,
"events": [
{
"eventName": "level_#",
"eventValue": "5",
"amount": 0
},
{
"eventName": "level_#",
"eventValue": "10",
"amount": 480000
},
{
"eventName": "level_#",
"eventValue": "30",
"amount": 1560000
},
{
"eventName": "level_#",
"eventValue": "50",
"amount": 2440000
},
{
"eventName": "level_#",
"eventValue": "70",
"amount": 3320000
}
]
},
{
"app": {
"bundleId": "com.app.example"
},
"events": [
{
"eventName": "level_#",
"eventValue": "10",
"amount": 520000
},
{
"eventName": "level_#",
"eventValue": "30",
"amount": 1680000
},
{
"eventName": "level_#",
"eventValue": "50",
"amount": 2624000
},
{
"eventName": "level_#",
"eventValue": "70",
"amount": 3576000
}
]
}
]
}
}
}
Create and delete per-app event configurations
References:
- AdSetBiddingUpdateInput type
- AppBiddingGroupInput type
- MultiRewardEngagementEventInput type
- AppReference type
Just like MultiRewardEngagementEvents, creating and deleting AppBiddingGroups is done in a single mutation. You must provide at least one publisher AppReference id as well as a list of at least two MultiRewardEngagementEvents. The amount for these events will be used in place of the top-level configured values when a conversion happens inside the given publisher AppReference.
To disable an event or per-app-bid group, add disable: true to the object. Disabling a per-app-bid group automatically disables its' children events. eventName and eventValue are required when disabling events to prevent accidental deletions.
In the following example, we'll configure our AdSet to have two events: TUTORIAL_COMPLETE and LEVEL_ONE. For the each of these we will configure a bid value of $2.2 and $12.2, respectively. This will be the amount used for all apps by default. We will also disable an event, LEVEL_TWO.
Next, for Example Publisher App 1, we will instead use bid values of $5.5 for the first event, and disable any custom bid for the second.
Finally, for Example Publisher App 2, will will disable the group entirely, which will disable all events as well.
mutation {
updateAdSetBidding(
input:{
id: "<your adset id>"
bidding: {
perAppBidGroups: [{
pubAppId:"<example_publisher_app_id>"
multiRewardEngagementEvents: [
{
eventName:"TUTORIAL_COMPLETE",
eventValue: "",
amount: 5500000
},
{
eventName:"LEVEL_ONE",
eventValue: "",
disable: true,
}
]
},
{
pubAppId:"<example_publisher_app_id_2>",
disable: true
}],
multiRewardEngagementEvents: [
{
eventName:"TUTORIAL_COMPLETE",
eventValue: "",
amount: 2200000
},
{
eventName:"LEVEL_ONE",
eventValue: "",
amount: 12200000
},
{
eventName:"LEVEL_TWO",
eventValue: "",
disable: true
}
]
}
}
) {
bidding {
multiRewardEngagementEvents {
eventName
eventValue
amount
}
perAppBidGroups {
pubApp {
id
name
}
}
multiRewardEngagementEvents {
eventName
eventValue
amount
}
}
}
}
{
"data": {
"updateAdSetBidding": {
"bidding": {
"multiRewardEngagementEvents": [
{
"eventName": "TUTORIAL_COMPLETE",
"eventValue": "",
"amount": 2200000
},
{
"eventName":"LEVEL_ONE",
"eventValue": "",
"amount": 12200000
}
],
"perAppBidGroups": [
{
"pubApp": {
"id": "example_publisher_app_id",
"name": "Example Publisher App"
},
"multiRewardEngagementEvents": [
{
"eventName": "TUTORIAL_COMPLETE",
"eventValue": "",
"amount": 5500000
},
{
"eventName": "LEVEL_ONE",
"eventValue": "",
"amount": 15500000
}
]
}
]
}
}
}
}