PlacementInsight

The metrics for an placement insight segment

Fields

averageDuc (Float!)

Average number of users who converted on an ad from this placement or content card (counted once per 24 hours per user) divided by number of days

clicks ([Int!]!)

Number of clicks that originated from the placement

contentCard (ID)

The content card the user viewed

conversions ([Int!]!)

Number of conversions that originated from the placement

country (Country!)

The country in which the user viewed the placement

dailyUniqueConversions ([Int!]!)

Number of users who converted on an ad from this placement or content card (counted once per 24 hours per user). Currently only applies to offerwall content cards

dailyUniqueViewers ([Int!]!)

Number of unique users who viewed an ad in this placement or content card (counted once per 24 hours per user). Currently only applies to offerwall content cards

ducDuv ([Float!]!)

Number of users who converted on an ad from this placement or content card (counted once per 24 hours per user) divided by the number of users who viewed an ad in this placement or content card (counted once per 24 hours per user)

earnings ([Money!]!)

Total amount earned

impressions ([Int!]!)

Number of impressions that originated from the placement