AppInsight

The metrics for an app insight segment

Fields

arpdau ([Float!]!)

Average revenue per daily active user (total revenue divided by the number of daily active users)

arpduv ([Float!]!)

Average revenue per daily unique offerwall viewer (total revenue divided by the number of unique users that viewed an offerwall in the app (counted once per 24 hours per user)

averageDau (Float!)

Average number of daily active users (counted once per 24 hours per user) divided by number of days

averageDuc (Float!)

Average number of unique users that converted on an offerwall ad in the app (counted once per 24 hours per user) divided by number of days

averageDuv (Float!)

Average number of unique users that viewed an offerwall in the app (counted once per 24 hours per user) divided by number of days

contentCard (ID)

The content card the user viewed

country (Country!)

The country in which the user viewed the ad

dailyActiveUsers ([Int!]!)

Number of daily active users

dailyUniqueOfferwallEngagements ([Int!]!)

Number of unique users that converted on an offerwall ad in the app (counted once per 24 hours per user)

dailyUniqueOfferwallViewers ([Int!]!)

Number of unique users that viewed an offerwall in the app (counted once per 24 hours per user)

ducDuv ([Float!]!)

Number of unique users that converted on an offerwall ad in the app (counted once per 24 hours per user) divided by the number of unique users that viewed an offerwall in the app

duvDau ([Float!]!)

Number of unique users that viewed an offerwall in the app (counted once per 24 hours per user) divided by the number of daily active users

newUsers ([Int!]!)

Number of new users

offerwallViews ([Int!]!)

Total number of offerwall open

sessions ([Int!]!)

Number of app opens

totalRevenue ([Money!]!)

Total revenue