The metrics for an ad insight segment
The app in which the user viewed the ad. Note: Data before October 15th, 2018 will not have an app associated with it. In this case the value will be "null"
The attribution source responsible for tracking and converting the user
The number of times users clicked the call-to-action, if a call-to-action is present
Number of conversions for the ad objective
The country in which the user viewed the ad
The number of installs inferred from engagements. Note: Data for this field is not accurate before February 7th, 2020, and may be null or contain incorrect values. In addition, metrics after April 7th, 2021 will reflect the number of installs per publisher app (the app where the ad was shown), rather than the sum total of installs across all publisher apps.
The number of times the ad was on screen
The language in which the user viewed the ad
The number of times the media was watched at 100% of its length, including watches that skipped to this point
The multi-rewardable engagement event the user was rewarded
The number of times the ad appeared in the offerwall
Total amount spent