AdInsight

The metrics for an ad insight segment

Fields

app (AppReference)

The app in which the user viewed the ad. Note: Data before October 15th, 2018 will not have an app associated with it. In this case the value will be "null"

attributionSource (AttributionSource)

The attribution source responsible for tracking and converting the user

callToActionClicks ([Int!]!)

The number of times users clicked the call-to-action, if a call-to-action is present

conversions ([Int!]!)

Number of conversions for the ad objective

country (Country!)

The country in which the user viewed the ad

engagementInstalls ([Int!]!)

The number of installs inferred from engagements. Note: Data for this field is not accurate before February 7th, 2020, and may be null or contain incorrect values.

impressions ([Int!]!)

The number of times the ad was on screen

mediaP100WatchedActions ([Int!]!)

The number of times the media was watched at 100% of its length, including watches that skipped to this point

multiRewardEngagementEvent (MultiRewardEngagementEvent)

The multi-rewardable engagement event the user was rewarded

offerwallImpressions ([Int!]!)

The number of times the ad appeared in the offerwall

spend ([Money!]!)

Total amount spent