ReturnOnAdSpendInsights
Spend and revenue metrics over time for users who installed on a given day.
NOTE: Return on ad spend metrics are only reported in the
1st UTC hour of every day. When using a granularity of HOURLY, only the hour
representing 00:00:00 UTC - 00:59:59 UTC will have a value other than 0.
Fields
[Money!]!)
Total return on ad spend 0 days from install. This is calculated as
day_0_roas_revenue divided by day_0_roas_spend. If day_0_roas_revenue is
0, this field will also be 0
[Money!]!)
Total user ad revenue 0 days from install
[Money!]!)
Total user engagements 0 days from install
[Money!]!)
Total user IAP revenue 0 days from install
[Money!]!)
Total user revenue 0 days from install. This is calculated as day_0_roas_iap_revenue plus day_0_roas_ad_revenue
[Money!]!)
Total advertiser spend 0 days from install
[Money!]!)
Total return on ad spend 14 days from install. This is calculated as
day_14_roas_revenue divided by day_14_roas_spend. If day_14_roas_revenue
is 0, this field will also be 0
[Money!]!)
Total user ad revenue 14 days from install
[Money!]!)
Total user engagements 14 days from install
[Money!]!)
Total user IAP revenue 14 days from install
[Money!]!)
Total user revenue 14 days from install. This is calculated as day_14_roas_iap_revenue plus day_14_roas_ad_revenue
[Money!]!)
Total advertiser spend 14 days from install
[Money!]!)
Total return on ad spend 1 days from install. This is calculated as
day_1_roas_revenue divided by day_1_roas_spend. If day_1_roas_revenue is
0, this field will also be 0
[Money!]!)
Total user ad revenue 1 days from install
[Money!]!)
Total user engagements 1 days from install
[Money!]!)
Total user IAP revenue 1 days from install
[Money!]!)
Total user revenue 1 days from install. This is calculated as day_1_roas_iap_revenue plus day_1_roas_ad_revenue
[Money!]!)
Total advertiser spend 1 days from install
[Money!]!)
Total return on ad spend 2 days from install. This is calculated as
day_2_roas_revenue divided by day_2_roas_spend. If day_2_roas_revenue is
0, this field will also be 0
[Money!]!)
Total user ad revenue 2 days from install
[Money!]!)
Total user engagements 2 days from install
[Money!]!)
Total user IAP revenue 2 days from install
[Money!]!)
Total user revenue 2 days from install. This is calculated as day_2_roas_iap_revenue plus day_2_roas_ad_revenue
[Money!]!)
Total advertiser spend 2 days from install
[Money!]!)
Total return on ad spend 30 days from install. This is calculated as
day_30_roas_revenue divided by day_30_roas_spend. If day_30_roas_revenue
is 0, this field will also be 0
[Money!]!)
Total user ad revenue 30 days from install
[Money!]!)
Total user engagements 30 days from install
[Money!]!)
Total user IAP revenue 30 days from install
[Money!]!)
Total user revenue 30 days from install. This is calculated as day_30_roas_iap_revenue plus day_30_roas_ad_revenue
[Money!]!)
Total advertiser spend 30 days from install
[Money!]!)
Total return on ad spend 3 days from install. This is calculated as
day_3_roas_revenue divided by day_3_roas_spend. If day_3_roas_revenue is
0, this field will also be 0
[Money!]!)
Total user ad revenue 3 days from install
[Money!]!)
Total user engagements 3 days from install
[Money!]!)
Total user IAP revenue 3 days from install
[Money!]!)
Total user revenue 3 days from install. This is calculated as day_3_roas_iap_revenue plus day_3_roas_ad_revenue
[Money!]!)
Total advertiser spend 3 days from install
[Money!]!)
Total return on ad spend 4 days from install. This is calculated as
day_4_roas_revenue divided by day_4_roas_spend. If day_4_roas_revenue is
0, this field will also be 0
[Money!]!)
Total user ad revenue 4 days from install
[Money!]!)
Total user engagements 4 days from install
[Money!]!)
Total user IAP revenue 4 days from install
[Money!]!)
Total user revenue 4 days from install. This is calculated as day_4_roas_iap_revenue plus day_4_roas_ad_revenue
[Money!]!)
Total advertiser spend 4 days from install
[Money!]!)
Total return on ad spend 5 days from install. This is calculated as
day_5_roas_revenue divided by day_5_roas_spend. If day_5_roas_revenue is
0, this field will also be 0
[Money!]!)
Total user ad revenue 5 days from install
[Money!]!)
Total user engagements 5 days from install
[Money!]!)
Total user IAP revenue 5 days from install
[Money!]!)
Total user revenue 5 days from install. This is calculated as day_5_roas_iap_revenue plus day_5_roas_ad_revenue
[Money!]!)
Total advertiser spend 5 days from install
[Money!]!)
Total return on ad spend 60 days from install. This is calculated as
day_60_roas_revenue divided by day_60_roas_spend. If day_60_roas_revenue
is 0, this field will also be 0
[Money!]!)
Total user ad revenue 60 days from install
[Money!]!)
Total user engagements 60 days from install
[Money!]!)
Total user IAP revenue 60 days from install
[Money!]!)
Total user revenue 60 days from install. This is calculated as day_60_roas_iap_revenue plus day_60_roas_ad_revenue
[Money!]!)
Total advertiser spend 60 days from install
[Money!]!)
Total return on ad spend 6 days from install. This is calculated as
day_6_roas_revenue divided by day_6_roas_spend. If day_6_roas_revenue is
0, this field will also be 0
[Money!]!)
Total user ad revenue 6 days from install
[Money!]!)
Total user engagements 6 days from install
[Money!]!)
Total user IAP revenue 6 days from install
[Money!]!)
Total user revenue 6 days from install. This is calculated as day_6_roas_iap_revenue plus day_6_roas_ad_revenue
[Money!]!)
Total advertiser spend 6 days from install
[Money!]!)
Total return on ad spend 7 days from install. This is calculated as
day_7_roas_revenue divided by day_7_roas_spend. If day_7_roas_revenue is
0, this field will also be 0
[Money!]!)
Total user ad revenue 7 days from install
[Money!]!)
Total user engagements 7 days from install
[Money!]!)
Total user IAP revenue 7 days from install
[Money!]!)
Total user revenue 7 days from install. This is calculated as day_7_roas_iap_revenue plus day_7_roas_ad_revenue
[Money!]!)
Total advertiser spend 7 days from install
[Money!]!)
Total return on ad spend 90 days from install. This is calculated as
day_90_roas_revenue divided by day_90_roas_spend. If day_90_roas_revenue
is 0, this field will also be 0
[Money!]!)
Total user ad revenue 90 days from install
[Money!]!)
Total user engagements 90 days from install
[Money!]!)
Total user IAP revenue 90 days from install
[Money!]!)
Total user revenue 90 days from install. This is calculated as day_90_roas_iap_revenue plus day_90_roas_ad_revenue
[Money!]!)
Total advertiser spend 90 days from install